Thursday, July 12, 2007

The New Marketing Revolution

The New Marketing Revolution

By Jason Tarasi

Let’s take a quick stroll through the world of marketing to see what it was, what it became and what it now is…

Era 1 – newspaper, magazines, radio broadcasts, direct mail, telemarketing, cold calling, television, infomercials…

Era 2 – websites, banner ads, reciprocal links, ezine publishing, search engine optimization, pay-per-click, opt-in email, blogs...

Enter Era 3 – marketing via podcasts?

Similar to the concept of opt-in email, podcasting takes full advantage of technology in reaching a pre-qualified, self-selected audience that craves the information and expertise a podcaster provides. Podcasting gives the strategy of establishing yourself as an expert a whole new playground.

Podcasting is the ultimate tool for reaching a fully-qualified target audience. A podcast is an audio broadcast published to the internet. The broadcast is delivered to subscribers via a feed, usually in an MP3 file format.

For years consulting and service companies have realized that the way to a client’s heart is through information sharing. Be it through trade shows, conferences, seminars, newsletters, or free articles, providing useful information on a topic that potential clients are interested in grabs them – hook, line and sinker.

When a prospect first subscribes to a podcast, they likely aren’t ready to buy products or services from the podcaster’s company. Chances are they are just getting their feet wet, searching for information. With useful information delivered via a podcast day after day, weekly or monthly, the receiver will realize the value of the expertise demonstrated. Thus, when they are ready to become buyers rather than browsers, the podcaster has the lead.

As an advertising medium podcasts can be used just like a newsletter or press release. For instance, a tax consulting firm may publish a monthly newsletter giving updates on tax laws, information about tax shelters, tips for tax deductions and notification of available services. The newsletters will likely contain contact information and will encourage readers to contract the services of the tax consulting firm.

A podcast can be used in the same way. The only difference is, the news and information is delivered via an audio broadcast rather than through an electronic or print newsletter.

There are many advantages to podcasting. In comparison to other types of advertising, it is relatively inexpensive. Podcasts are delivered to a targeted audience, leave a lasting impression on subscribers and establish the provider as an expert in the field. Regularly published podcasts keep the provider’s name and contact information fresh in the minds of the recipients and vast amounts of business can be obtained as a result.

About the Author: Jason Tarasi publishes the reciprocal links newsletter "Elite Links" Learn HOW thousands of other Elite Links members generate FREE traffic and increase their search engine rankings by swapping links. Grab your free lifetime subscription now at:


Friday, July 6, 2007

Broadcasting Mp3 Audio Via Computer, The Looney Tune World Of Podcasting

Broadcasting Mp3 Audio Via Computer, The Looney Tune World Of Podcasting

By Sunny Hills

Podcasting Is A New Form Of Fun Stuff

To Do On The Computer.

The Ipod Was Made For Music Downloads,

But The Reality Is That It Has Created

A Launch Of Mini Shows,

That Are Uncut And Cheap To Produce.

Every Event You Can Imagine Is A

Potential Contender As A Reality Radio

Broadcast Show From Rio To Cape Cod,

And From Boston To Broadway.

CB Radio,i.e. Ham Radio, Was Developed

As Radio For The People, But

Now Another Page In The Consumer Notebook

Of Modern History Has Turned.

Any Music Concert Can Become An Mp3,

Whether It’s By Players Like Eminem

& 50cent Or Country Music And

Guitar Songs Dedicated To Andy Griffeth.

Mp3 Audio Can Include A Report From

A Reality TV Show To A Las Vegas Show,

To A Looney Tune Review,

And It Can Range From Humor To Commentaries

On The Weather, Oprah Winfrey & American Idol,

The Titanic, The Da Vinci Code,

Or Even A Live Sex Show In Harmony Hall.

They’re All Now Available As A Downloadable

Music Composition, A Video Or Even A Slide Show

On Your Computer,

And I Wouldn’t Be Surprised If

Some Of These Shows Show Up On Sirius Radio,

XM Radio Or Other Satellite Radio Shows,

Conventional Radio Or Even On TV.

The Ipod Is A Creative Way To Download

Digital Music Automatically Via Computer

Around The Clock, By Virtue Of Podcasting.

This Is Not About Downloading Online Music

Onto Your Computer Via Music File Sharing.

This Is About The Bone Thug Across The Street

Writing A Music Lyric On His Computer

Calling It A Skin Tune

By Frankie J & Lil Jon Luny Mas,

And With No Harmony Or Melody,

Having A Ball, Because Some Stranger

In Central Louisville Looking For

Cheap Music Downloads Records It

To His Mp3 Player While Waiting

For A Pizza Delivery.

The Apple Ipod Is Not A Technology

Whose Life Is Limited To A

Trade Show Display.

It’s In The Hands Of The People.

Podcasting Is Way Bigger Than

Two Way Radio Or Any Online Computer Game,

And It’s Not Limited To The

Ipod Mp3 Player Or Even The Rio Sport

Mp3 Player.

Newer Models Are Creating Competition

And Getting Cheaper, Just Like All

Computer Technology Always Does.

Just Look At The DVD Player.

Ipod Is Getting The Credit,

But Adam Curry, Former Music Video DJ

And MTV Host In The 1980’s,

Is The Central Player In RSS

(Real Simple Syndication).

A Music Download To A Mini Portable

Mp3 Player Is Not New, The Ipod Buzz Is.

Podcasting Is Going To Be Big.

I Feel Lucky To Have Gotten In On It

At An Early Stage,

With My Daily Podcast Sunny Thought Of The Day.

It Supplements My Free Affirmations By E-Mail.

So Now You Have 2 Free Ways To Get

Positive Thinking From Me.

I Was Interviewed Last Month

In The Honolulu Star Bulletin,

Who Told Me I Was The Only Daily Podcaster

In The State Of Hawaii.

Since Then I’ve Found Out I’m One

Of Only A Handful Who Podcast Daily

In The Entire World.

And My Radio Interviews – I Was Interviewed

By Positive Purpose Radio Host Kevin Mcdonald,

On KLAY AM Radio In The Seattle Area,

5 Times – 1 Hour Each – Those Shows

Were All Podcast Internationally, Too.

Welcome To The Future!

It’s Evolving One Day At A Time.

Why Not Hit The Computer Airwaves Yourself?

And Start Podcasting Today!

About the Author: Sunny Hills Is Called "The Affirmations Genius" (TM) - His Website Is: - He Retired From Business And Moved to Maui at age 47 - He Produces Positive Audio MP3s & CDs As Well As Free Weekly Pep-Talks For His Readers.