Home Business Exposure On Yahoo!

By Ron LeBlanc

Everyone who has ever been on the internet has heard of Yahoo! If you haven’t, then quit reading and go visit now. Yahoo is such a popular site that my website ranking toolbar from Alexa shows a number “1” under website ranking…that’s popular. So it would probably be a good idea to get some exposure on Yahoo! for your home business.

Here is a great way to get in at the beginning of a trend. If you’ve never heard of a podcast, then you should definitely get up to speed on what they are. In brief, they are archived audio files usually in mp3 format that you can download into your player such as an iPod. Hosting those files is called podcasting. People can listen to you whenever it is convenient for them.

Podcasting is in its infancy as of late 2005. Yes, there are a lot of podcasts, but users are very few compared to the total number of internet and iPod users. So how does Yahoo! fit in? Well, one of the things about podcasts is that they have usually been hard to find or search for. None of the major search engines had done much with them as of this writing.

Enter Yahoo! You can now go to http://podcasts.yahoo.com and search for whatever you want. Many of the podcasts are vocal in nature such as instruction or the old teaching tapes. Here is your opportunity – home business is a very frequently searched topic on any search engine, so it is only a matter of time until it is frequently searched on the Yahoo! podcast site as well. You can get traffic to your site by making your own podcasts and submitting them to a site that Yahoo! searches such as iPodder.

There probably won’t be an incredible amount of competition for your home business for some time. Meanwhile, you have the opportunity to be a step ahead and be seen as an expert. You will be an expert by the time everyone else figures out that they should get into podcasting too. There is a great article on how to get started in podcasting at the website http://www.MCPromotionsPress.com

This time in podcasting is like the times in the mid 90’s when you could easily get great search engine ranking with just a little effort. Your home business can get some great exposure - Don’t miss the ride!

About the Author: Ron LeBlanc, PE spent 20+ years in science and engineering when woke up to his true potential and began working from home. He lives in Boulder, CO and works out of his home. He enjoys helping other people learn to do home based businesses. Get his tip-filled newsletter and some special offers at http://www.be-do-have.com

Source: www.isnare.com

Home Business Exposure On Yahoo!

By Ron LeBlanc

Everyone who has ever been on the internet has heard of Yahoo! If you haven’t, then quit reading and go visit now. Yahoo is such a popular site that my website ranking toolbar from Alexa shows a number “1” under website ranking…that’s popular. So it would probably be a good idea to get some exposure on Yahoo! for your home business.

Here is a great way to get in at the beginning of a trend. If you’ve never heard of a podcast, then you should definitely get up to speed on what they are. In brief, they are archived audio files usually in mp3 format that you can download into your player such as an iPod. Hosting those files is called podcasting. People can listen to you whenever it is convenient for them.

Podcasting is in its infancy as of late 2005. Yes, there are a lot of podcasts, but users are very few compared to the total number of internet and iPod users. So how does Yahoo! fit in? Well, one of the things about podcasts is that they have usually been hard to find or search for. None of the major search engines had done much with them as of this writing.

Enter Yahoo! You can now go to http://podcasts.yahoo.com and search for whatever you want. Many of the podcasts are vocal in nature such as instruction or the old teaching tapes. Here is your opportunity – home business is a very frequently searched topic on any search engine, so it is only a matter of time until it is frequently searched on the Yahoo! podcast site as well. You can get traffic to your site by making your own podcasts and submitting them to a site that Yahoo! searches such as iPodder.

There probably won’t be an incredible amount of competition for your home business for some time. Meanwhile, you have the opportunity to be a step ahead and be seen as an expert. You will be an expert by the time everyone else figures out that they should get into podcasting too. There is a great article on how to get started in podcasting at the website http://www.MCPromotionsPress.com

This time in podcasting is like the times in the mid 90’s when you could easily get great search engine ranking with just a little effort. Your home business can get some great exposure - Don’t miss the ride!

About the Author: Ron LeBlanc, PE spent 20+ years in science and engineering when woke up to his true potential and began working from home. He lives in Boulder, CO and works out of his home. He enjoys helping other people learn to do home based businesses. Get his tip-filled newsletter and some special offers at http://www.be-do-have.com



Source: www.isnare.com

The Power Of Marketing Podcasts

By Robert Moment

If you've used the Internet at all this year, you've probably heard of podcasting. It's the one word that's almost guaranteed to come up in discussions of small business marketing, and with good reason too. Podcasting has become more and more popular over the past 12 months and is set to become the most powerful marketing tool of the future. But what exactly is it?

What are Marketing Podcasts?

In simple terms, podcasts are like radio transmissions which are broadcast over the Internet. Listeners subscribe to an RSS or Atom feed and can listen via their computer or hand-held devices such as iPods. They're a little like a blog and a little like radio - and they're starting to take off in a big way. In marketing terms, podcasting presents a new and very powerful method of communicating directly with your clients, both current and prospective.

What are Marketing Podcasts About?

The simple answer to this question is that a marketing podcast can be about anything and everything you think will be of interest to your listeners. You may want to talk about a new innovation you're using in your business, interview some of your industry leaders or discuss some of the big issues in your area of the business world. The choices are endless and it's up to you to use your imagination to come up with something people will be interested in hearing.

Why use Marketing Podcasts?

There are many different ways in which marketing podcasts can help benefit your business . Here are just a few of them.

1. Marketing podcasts help build tangibility

By creating a podcast you let your listeners/customers see the real you - the people behind the business. This helps give your business some kind of tangibility and personality. Rather than just being a faceless corporation your business becomes something your customers/listeners can relate to and understand.

2. Marketing Podcasts Increase Your Credibility

By offering a podcast on a particular subject, you're establishing yourself as an expert in that subject. People like to buy from experts - podcasting helps build trust and, by extension, grows sales.

3. Marketing Podcasts Add Value to Your Business

By offering a podcast, you're giving visitors to your website something free - and something which they'll hopefully enjoy enough to want to hear more of. This means that they'll become repeat visitors and may even turn into customers.

4. Podcasts Build Loyalty

Marketing podcasts work in much the same way that email newsletters build loyalty towards your business by providing free information to subscribers. As you start to build up a listener base for your podcasts you'll be creating your own form of word-of-mouth advertising as your listeners tell other people about your podcasts and your business.

5. Getting Started in Marketing Podcasting

Creating a podcast is surprising simple. In terms of hardware all you need is a computer, mic and broadband connection. Simple, free pieces of software such as audacity (http://audacity.sourceforge.net/) allow you to record it, then it's a matter of saving the file as .MP3 and uploading it to your server.

Once uploaded, your podcast is ready to be distributed, and this can be done through aggregators such as iPodder (www.ipodder.org ) and FeedDemon (www.feeddemon.com ) or via web-based directories such as Podcast Alley (www.podcastalley.com) and BlastPodcast (www.blastpodcast.com) .

Some Podcasts for you to Start off With:

"The Marketing Moment" - http://www.digitalpodcast.com/detail.php?id=3024

"Win Federal Contracts" - http://www.podfeed.net/category_item.asp?id=2515

©2005 Robert Moment

About the Author: Robert Moment is a business strategist and author of "It Only Takes a Moment to Score" found on Amazon.com and Barnes and Noble. Robert shows entrepreneurs how to turn ideas into wealth, how to avoid becoming a statistic - and have FUN! Download the FREE Special Report, "17 Ways to Turn Your Content into Money" at http://www.sellintegrity.com

Source: www.isnare.com

The New Marketing Revolution

By Jason Tarasi

Let’s take a quick stroll through the world of marketing to see what it was, what it became and what it now is…

Era 1 – newspaper, magazines, radio broadcasts, direct mail, telemarketing, cold calling, television, infomercials…

Era 2 – websites, banner ads, reciprocal links, ezine publishing, search engine optimization, pay-per-click, opt-in email, blogs...

Enter Era 3 – marketing via podcasts?

Similar to the concept of opt-in email, podcasting takes full advantage of technology in reaching a pre-qualified, self-selected audience that craves the information and expertise a podcaster provides. Podcasting gives the strategy of establishing yourself as an expert a whole new playground.

Podcasting is the ultimate tool for reaching a fully-qualified target audience. A podcast is an audio broadcast published to the internet. The broadcast is delivered to subscribers via a feed, usually in an MP3 file format.

For years consulting and service companies have realized that the way to a client’s heart is through information sharing. Be it through trade shows, conferences, seminars, newsletters, or free articles, providing useful information on a topic that potential clients are interested in grabs them – hook, line and sinker.

When a prospect first subscribes to a podcast, they likely aren’t ready to buy products or services from the podcaster’s company. Chances are they are just getting their feet wet, searching for information. With useful information delivered via a podcast day after day, weekly or monthly, the receiver will realize the value of the expertise demonstrated. Thus, when they are ready to become buyers rather than browsers, the podcaster has the lead.

As an advertising medium podcasts can be used just like a newsletter or press release. For instance, a tax consulting firm may publish a monthly newsletter giving updates on tax laws, information about tax shelters, tips for tax deductions and notification of available services. The newsletters will likely contain contact information and will encourage readers to contract the services of the tax consulting firm.

A podcast can be used in the same way. The only difference is, the news and information is delivered via an audio broadcast rather than through an electronic or print newsletter.

There are many advantages to podcasting. In comparison to other types of advertising, it is relatively inexpensive. Podcasts are delivered to a targeted audience, leave a lasting impression on subscribers and establish the provider as an expert in the field. Regularly published podcasts keep the provider’s name and contact information fresh in the minds of the recipients and vast amounts of business can be obtained as a result.

About the Author: Jason Tarasi publishes the reciprocal links newsletter "Elite Links" Learn HOW thousands of other Elite Links members generate FREE traffic and increase their search engine rankings by swapping links. Grab your free lifetime subscription now at: http://www.elitelinksnewsletter.com

Source: www.isnare.com

Broadcasting Mp3 Audio Via Computer, The Looney Tune World Of Podcasting

By Sunny Hills

Podcasting Is A New Form Of Fun Stuff

To Do On The Computer.

The Ipod Was Made For Music Downloads,

But The Reality Is That It Has Created

A Launch Of Mini Shows,

That Are Uncut And Cheap To Produce.



Every Event You Can Imagine Is A

Potential Contender As A Reality Radio

Broadcast Show From Rio To Cape Cod,

And From Boston To Broadway.



CB Radio,i.e. Ham Radio, Was Developed

As Radio For The People, But

Now Another Page In The Consumer Notebook

Of Modern History Has Turned.



Any Music Concert Can Become An Mp3,

Whether It’s By Players Like Eminem

& 50cent Or Country Music And

Guitar Songs Dedicated To Andy Griffeth.



Mp3 Audio Can Include A Report From

A Reality TV Show To A Las Vegas Show,

To A Looney Tune Review,

And It Can Range From Humor To Commentaries

On The Weather, Oprah Winfrey & American Idol,

The Titanic, The Da Vinci Code,

Or Even A Live Sex Show In Harmony Hall.



They’re All Now Available As A Downloadable

Music Composition, A Video Or Even A Slide Show

On Your Computer,

And I Wouldn’t Be Surprised If

Some Of These Shows Show Up On Sirius Radio,

XM Radio Or Other Satellite Radio Shows,

Conventional Radio Or Even On TV.



The Ipod Is A Creative Way To Download

Digital Music Automatically Via Computer

Around The Clock, By Virtue Of Podcasting.



This Is Not About Downloading Online Music

Onto Your Computer Via Music File Sharing.

This Is About The Bone Thug Across The Street

Writing A Music Lyric On His Computer

Calling It A Skin Tune

By Frankie J & Lil Jon Luny Mas,

And With No Harmony Or Melody,

Having A Ball, Because Some Stranger

In Central Louisville Looking For

Cheap Music Downloads Records It

To His Mp3 Player While Waiting

For A Pizza Delivery.



The Apple Ipod Is Not A Technology

Whose Life Is Limited To A

Trade Show Display.



It’s In The Hands Of The People.

Podcasting Is Way Bigger Than

Two Way Radio Or Any Online Computer Game,

And It’s Not Limited To The

Ipod Mp3 Player Or Even The Rio Sport

Mp3 Player.



Newer Models Are Creating Competition

And Getting Cheaper, Just Like All

Computer Technology Always Does.

Just Look At The DVD Player.



Ipod Is Getting The Credit,

But Adam Curry, Former Music Video DJ

And MTV Host In The 1980’s,

Is The Central Player In RSS

(Real Simple Syndication).



A Music Download To A Mini Portable

Mp3 Player Is Not New, The Ipod Buzz Is.

Podcasting Is Going To Be Big.



I Feel Lucky To Have Gotten In On It

At An Early Stage,

With My Daily Podcast Sunny Thought Of The Day.

It Supplements My Free Affirmations By E-Mail.



So Now You Have 2 Free Ways To Get

Positive Thinking From Me.



I Was Interviewed Last Month

In The Honolulu Star Bulletin,

Who Told Me I Was The Only Daily Podcaster

In The State Of Hawaii.



Since Then I’ve Found Out I’m One

Of Only A Handful Who Podcast Daily

In The Entire World.



And My Radio Interviews – I Was Interviewed

By Positive Purpose Radio Host Kevin Mcdonald,

On KLAY AM Radio In The Seattle Area,

5 Times – 1 Hour Each – Those Shows

Were All Podcast Internationally, Too.



Welcome To The Future!

It’s Evolving One Day At A Time.

Why Not Hit The Computer Airwaves Yourself?

And Start Podcasting Today!



About the Author: Sunny Hills Is Called "The Affirmations Genius" (TM) - His Website Is: http://www.SunnyThoughts.com - He Retired From Business And Moved to Maui at age 47 - He Produces Positive Audio MP3s & CDs As Well As Free Weekly Pep-Talks For His Readers.



Source: www.isnare.com