Home Business Exposure On Yahoo!

By Ron LeBlanc

Everyone who has ever been on the internet has heard of Yahoo! If you haven’t, then quit reading and go visit now. Yahoo is such a popular site that my website ranking toolbar from Alexa shows a number “1” under website ranking…that’s popular. So it would probably be a good idea to get some exposure on Yahoo! for your home business.

Here is a great way to get in at the beginning of a trend. If you’ve never heard of a podcast, then you should definitely get up to speed on what they are. In brief, they are archived audio files usually in mp3 format that you can download into your player such as an iPod. Hosting those files is called podcasting. People can listen to you whenever it is convenient for them.

Podcasting is in its infancy as of late 2005. Yes, there are a lot of podcasts, but users are very few compared to the total number of internet and iPod users. So how does Yahoo! fit in? Well, one of the things about podcasts is that they have usually been hard to find or search for. None of the major search engines had done much with them as of this writing.

Enter Yahoo! You can now go to http://podcasts.yahoo.com and search for whatever you want. Many of the podcasts are vocal in nature such as instruction or the old teaching tapes. Here is your opportunity – home business is a very frequently searched topic on any search engine, so it is only a matter of time until it is frequently searched on the Yahoo! podcast site as well. You can get traffic to your site by making your own podcasts and submitting them to a site that Yahoo! searches such as iPodder.

There probably won’t be an incredible amount of competition for your home business for some time. Meanwhile, you have the opportunity to be a step ahead and be seen as an expert. You will be an expert by the time everyone else figures out that they should get into podcasting too. There is a great article on how to get started in podcasting at the website http://www.MCPromotionsPress.com

This time in podcasting is like the times in the mid 90’s when you could easily get great search engine ranking with just a little effort. Your home business can get some great exposure - Don’t miss the ride!

About the Author: Ron LeBlanc, PE spent 20+ years in science and engineering when woke up to his true potential and began working from home. He lives in Boulder, CO and works out of his home. He enjoys helping other people learn to do home based businesses. Get his tip-filled newsletter and some special offers at http://www.be-do-have.com

Source: www.isnare.com

Home Business Exposure On Yahoo!

By Ron LeBlanc

Everyone who has ever been on the internet has heard of Yahoo! If you haven’t, then quit reading and go visit now. Yahoo is such a popular site that my website ranking toolbar from Alexa shows a number “1” under website ranking…that’s popular. So it would probably be a good idea to get some exposure on Yahoo! for your home business.

Here is a great way to get in at the beginning of a trend. If you’ve never heard of a podcast, then you should definitely get up to speed on what they are. In brief, they are archived audio files usually in mp3 format that you can download into your player such as an iPod. Hosting those files is called podcasting. People can listen to you whenever it is convenient for them.

Podcasting is in its infancy as of late 2005. Yes, there are a lot of podcasts, but users are very few compared to the total number of internet and iPod users. So how does Yahoo! fit in? Well, one of the things about podcasts is that they have usually been hard to find or search for. None of the major search engines had done much with them as of this writing.

Enter Yahoo! You can now go to http://podcasts.yahoo.com and search for whatever you want. Many of the podcasts are vocal in nature such as instruction or the old teaching tapes. Here is your opportunity – home business is a very frequently searched topic on any search engine, so it is only a matter of time until it is frequently searched on the Yahoo! podcast site as well. You can get traffic to your site by making your own podcasts and submitting them to a site that Yahoo! searches such as iPodder.

There probably won’t be an incredible amount of competition for your home business for some time. Meanwhile, you have the opportunity to be a step ahead and be seen as an expert. You will be an expert by the time everyone else figures out that they should get into podcasting too. There is a great article on how to get started in podcasting at the website http://www.MCPromotionsPress.com

This time in podcasting is like the times in the mid 90’s when you could easily get great search engine ranking with just a little effort. Your home business can get some great exposure - Don’t miss the ride!

About the Author: Ron LeBlanc, PE spent 20+ years in science and engineering when woke up to his true potential and began working from home. He lives in Boulder, CO and works out of his home. He enjoys helping other people learn to do home based businesses. Get his tip-filled newsletter and some special offers at http://www.be-do-have.com



Source: www.isnare.com

The Power Of Marketing Podcasts

By Robert Moment

If you've used the Internet at all this year, you've probably heard of podcasting. It's the one word that's almost guaranteed to come up in discussions of small business marketing, and with good reason too. Podcasting has become more and more popular over the past 12 months and is set to become the most powerful marketing tool of the future. But what exactly is it?

What are Marketing Podcasts?

In simple terms, podcasts are like radio transmissions which are broadcast over the Internet. Listeners subscribe to an RSS or Atom feed and can listen via their computer or hand-held devices such as iPods. They're a little like a blog and a little like radio - and they're starting to take off in a big way. In marketing terms, podcasting presents a new and very powerful method of communicating directly with your clients, both current and prospective.

What are Marketing Podcasts About?

The simple answer to this question is that a marketing podcast can be about anything and everything you think will be of interest to your listeners. You may want to talk about a new innovation you're using in your business, interview some of your industry leaders or discuss some of the big issues in your area of the business world. The choices are endless and it's up to you to use your imagination to come up with something people will be interested in hearing.

Why use Marketing Podcasts?

There are many different ways in which marketing podcasts can help benefit your business . Here are just a few of them.

1. Marketing podcasts help build tangibility

By creating a podcast you let your listeners/customers see the real you - the people behind the business. This helps give your business some kind of tangibility and personality. Rather than just being a faceless corporation your business becomes something your customers/listeners can relate to and understand.

2. Marketing Podcasts Increase Your Credibility

By offering a podcast on a particular subject, you're establishing yourself as an expert in that subject. People like to buy from experts - podcasting helps build trust and, by extension, grows sales.

3. Marketing Podcasts Add Value to Your Business

By offering a podcast, you're giving visitors to your website something free - and something which they'll hopefully enjoy enough to want to hear more of. This means that they'll become repeat visitors and may even turn into customers.

4. Podcasts Build Loyalty

Marketing podcasts work in much the same way that email newsletters build loyalty towards your business by providing free information to subscribers. As you start to build up a listener base for your podcasts you'll be creating your own form of word-of-mouth advertising as your listeners tell other people about your podcasts and your business.

5. Getting Started in Marketing Podcasting

Creating a podcast is surprising simple. In terms of hardware all you need is a computer, mic and broadband connection. Simple, free pieces of software such as audacity (http://audacity.sourceforge.net/) allow you to record it, then it's a matter of saving the file as .MP3 and uploading it to your server.

Once uploaded, your podcast is ready to be distributed, and this can be done through aggregators such as iPodder (www.ipodder.org ) and FeedDemon (www.feeddemon.com ) or via web-based directories such as Podcast Alley (www.podcastalley.com) and BlastPodcast (www.blastpodcast.com) .

Some Podcasts for you to Start off With:

"The Marketing Moment" - http://www.digitalpodcast.com/detail.php?id=3024

"Win Federal Contracts" - http://www.podfeed.net/category_item.asp?id=2515

©2005 Robert Moment

About the Author: Robert Moment is a business strategist and author of "It Only Takes a Moment to Score" found on Amazon.com and Barnes and Noble. Robert shows entrepreneurs how to turn ideas into wealth, how to avoid becoming a statistic - and have FUN! Download the FREE Special Report, "17 Ways to Turn Your Content into Money" at http://www.sellintegrity.com

Source: www.isnare.com

The New Marketing Revolution

By Jason Tarasi

Let’s take a quick stroll through the world of marketing to see what it was, what it became and what it now is…

Era 1 – newspaper, magazines, radio broadcasts, direct mail, telemarketing, cold calling, television, infomercials…

Era 2 – websites, banner ads, reciprocal links, ezine publishing, search engine optimization, pay-per-click, opt-in email, blogs...

Enter Era 3 – marketing via podcasts?

Similar to the concept of opt-in email, podcasting takes full advantage of technology in reaching a pre-qualified, self-selected audience that craves the information and expertise a podcaster provides. Podcasting gives the strategy of establishing yourself as an expert a whole new playground.

Podcasting is the ultimate tool for reaching a fully-qualified target audience. A podcast is an audio broadcast published to the internet. The broadcast is delivered to subscribers via a feed, usually in an MP3 file format.

For years consulting and service companies have realized that the way to a client’s heart is through information sharing. Be it through trade shows, conferences, seminars, newsletters, or free articles, providing useful information on a topic that potential clients are interested in grabs them – hook, line and sinker.

When a prospect first subscribes to a podcast, they likely aren’t ready to buy products or services from the podcaster’s company. Chances are they are just getting their feet wet, searching for information. With useful information delivered via a podcast day after day, weekly or monthly, the receiver will realize the value of the expertise demonstrated. Thus, when they are ready to become buyers rather than browsers, the podcaster has the lead.

As an advertising medium podcasts can be used just like a newsletter or press release. For instance, a tax consulting firm may publish a monthly newsletter giving updates on tax laws, information about tax shelters, tips for tax deductions and notification of available services. The newsletters will likely contain contact information and will encourage readers to contract the services of the tax consulting firm.

A podcast can be used in the same way. The only difference is, the news and information is delivered via an audio broadcast rather than through an electronic or print newsletter.

There are many advantages to podcasting. In comparison to other types of advertising, it is relatively inexpensive. Podcasts are delivered to a targeted audience, leave a lasting impression on subscribers and establish the provider as an expert in the field. Regularly published podcasts keep the provider’s name and contact information fresh in the minds of the recipients and vast amounts of business can be obtained as a result.

About the Author: Jason Tarasi publishes the reciprocal links newsletter "Elite Links" Learn HOW thousands of other Elite Links members generate FREE traffic and increase their search engine rankings by swapping links. Grab your free lifetime subscription now at: http://www.elitelinksnewsletter.com

Source: www.isnare.com